CHOGOKIN

Half a century since its birth, the world-famous steel soul

`` CHOGOKIN'', which was launched in February 1974, will celebrate its 50th anniversary in 2024.
Die-cast (zinc alloy) is used as the main material to express the robot's weight and mechanical feel.
`` CHOGOKIN'' has become Japan's leading character toy brand.
And currently, "CHOGOKIN" has developed various products such as "SOUL OF CHOGOKIN", "METAL BUILD", "METAL STRUCTURE KAITAI-SHOU-KI", etc.
It has created many derivative brands and attracts fans not only in Japan but all over the world.

In 2024, “CHOGOKIN” will celebrate its 50th anniversary.
Precisely because it is such a memorable year, in order to aim for a more worldwide presence,
The logo has been changed from "CHOGOKIN" to "CHOGOKIN".
What is “CHOGOKIN”, which is in its 50th year, created by BANDAI SPIRITS’ latest planning and technological capabilities?
Everyone, please look forward to it.

brand genealogy chart

`` CHOGOKIN'' is a brand that has changed to meet the needs of the times.
Not only the derived brands, but also CHOGOKIN itself has changed into a brand aimed at adults.

Topics

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50 years since its birth. The "CHOGOKIN" brand pursues the essence of toys | BANDAI SPIRITS STORY

Brands

  • A toy series using die-casting, starting with the blockbuster "CHOGOKIN MAZINGER Z," released in 1974.

  • This is a representative alloy toy series, characterized by its die-cast body and numerous hidden ver. A.N.I.M.E..

  • A new dimension Gundam model that achieves a high play value by combining the beauty of the GUNDAM FIX FIGURATION series, the weight of the CHOGOKIN series, and the transformation and unification system.

  • We challenged ourselves to create products that reproduce each character to the utmost degree. The appeal lies in the extraordinary transformation and combination gimmicks that go beyond conventional expectations, as well as the light and sound effects.

  • Through the hands of various creators, this is a finished product toy brand that pursues the ultimate, combining the "good qualities of CHOGOKIN" and "design arrangement according to the work".

  • This DX model is the pinnacle of the "CHOGOKIN" series. The large body is equipped with various mechanisms such as internal mechanism reproduction and sound ver. A.N.I.M.E..

  • A double name brand that combines "CHOGOKIN" with a profound feeling of die-cast material and "robot soul" born from the love of robots.

  • Based on respect for the historic "HI-METAL" series, it has been renewed with the latest technology while retaining its component parts of "transformation/ ver. A.N.I.M.E." and "composite materials".

  • A top-end brand of pre-painted, completed robots featuring overwhelming volume, precise modeling, multiple materials and luxurious ver. A.N.I.M.E..

  • A spin-off brand of "METAL BUILD". New features include a movable exterior that resembles a dragon's scales and an internal structure that houses a soul, as well as biological movements and expressions such as twists and undulations.

Items

How to purchase products in each sales category

*The information below is for purchasing products in Japan. Customers outside of Japan can use the For Overseas Customers page.

These are toy stores, electronics retailers, and online stores nationwide where you can purchase products after release.
Some stores allow preorders.

*Please check with individual stores regarding availability.

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